How do I protect margin when a brand says the budget is lower?

Make the margin decision once, as the floor. When a brand says the budget is lower, Oika counters from your floor and closes only at or above it; the conversation never reaches you unless the deal clears your bar.

If you want to go lower for a particular brand, lower the floor deliberately; the negotiator will not do it in the moment.

Oika costs $19.00 a month or $149 a year (prices as of 2026-10-19).